TV ratings over the season have shown an eight per cent decline, two teams have abandoned their fan bases in St Louis and San Diego in favour of other cities while a third is considering leaving their Oakland base for Las Vegas and therefore leaving a very disgruntled fan base. Fantasy football, which helped drive football’s growth in recent years, saw its massive numbers plateau again this season.Other factors are also coming into play the concern about concussions and their effects on players, a domestic violence problem that has not abated, protests by players against political and social issues, a moving of games away from their city to see if there is an international market for the game [London has been the focus and Europe is planned for next season] and a commissioner who seems to have difficulty grasping these concerns and tends to be rather heavy handed when it comes to disciplinary action for some players and teams but not for others.Although this year’s Super Bowl turned out to be one of the more dramatic ones in recent years [it went into extra time] and the half time show by Lady Gaga was brilliant, the commercials were not to their usual ‘charming standards’ where dogs and horses had been the ads that received the most positive comments.This year they were replaced by a carefully treading advertising core as a divisive political climate took away some of the ‘buzz’ from the occasion. Some tried a humorous approach but in general cars and tech gadget ads which dominated this year did not bring the usual ‘cute fun’ factor that has been linked to the game in previous years.But people were gathering at friends’ homes for the ‘party’ regardless of the game, as it is a time to spend with family and friends for a fun evening without the stress of the Thanksgiving and Christmas get togethers that had drifted by.Food and beverages abound along with decorations and team apparel and accessories one aspect of team jerseys in NA Land is that they have the player’s name and number on them which brings the focus on the individual rather than the team concept this has been the marketing strategy of the All Blacks.
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